We champion better brands.

We champion better brands.
We nurture the original values, vision, and ideals that gave rise to the natural products movement in the first place. We believe deeply that every product you see on the shelf can have a positive impact on our communities and our planet. We’re champions for the progressive, disruptive, even rebellious food brands out there who don’t cut corners to do what’s right. We work to get them on more shelves in more stores and ultimately into the lives (and mouths) of consumers. We also work with retailers to help them find the right assortment to delight their customers.
As brand mangers and organic and natural food brokers, we cultivate change through food. Every single day.
More attention
We’re a selective brand management company. We only take on the best, most progressive brands that we believe in, and give them focused attention. It’s quality over quantity for us.
More stores
We have cultivated strong relationships with natural and conventional grocers. Our established trust here translates into our brands on their shelves.
More data
We couple knowledge gleaned from our experienced team with robust data analysis to drive decision-making and inform strategies that ultimately lead to increased market share and expansion into new markets and retailers.
Brand management
for do-gooding food companies that want to grow


We are choosy—for which we make no apologies. We’re looking for values alignment. Essentially, our brands must be dedicated to changing the world through food, too. They share our drive to achieve the UN Sustainable Development Goals. No cutting corners.
We help progressive food and wellness brands grow, expand reach, and ultimately play a big role in changing food systems for good by:
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Meticulously onboarding
We promise to learn everything about your product, brand, business goals, impact goals, and, of course, heart and soul. It’s the only way to do our best work together.
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Reviewing and analysing impact
Goal one is impact, always. We review how your brand is creating positive impact, and build action plans for constant forward momentum.
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Conducting thorough performance reviews
We check-in often to review sales, growth, challenges and opportunities.